Thursday, January 19, 2012

No Cheese Please

Wendy's changed their menu a while back where all the hamburgers are really cheeseburgers. If you order a single with whatever, you'll get a cheeseburger. Now if you don't want that cheese, you can tell them without cheese, but they charge you that full price. It seems they've raised their prices in a sneaky way. Instead of paying an extra dime for cheeseburgers, everyone is paying the cheeseburger price whether you want it or not.

Today I'm planning a trip at work and my assistant told me that all the rental cars at a certain level have the navigation feature automatically added to the car. You can't reserve the car without navigation.

Thank you to businesses everywhere for sneaky price increases.

photo credit: thehoneybunny via photopin cc


  1. As we learn more about human behavior I see this stuff happening all the time. The power of the default is strong, it's a reason that a lot of 401k programs are now opt OUT instead of opt in. Both Dan Ariely's predictably irrational and Nudge books are excellent books on human behavior.

  2. The power of the default. That is a good way to state it. Thanks for sharing and stopping by. Hope you are doing well Phil.

  3. Wendy's should lower the price if you order a burger without cheese. At Chick-Fil-A, if you order the grilled sandwich without lettuce and tomato, they subtract 30 cents. No way should you have to pay the same for a cheeseburger and a hamburger. Wonder if we could target Wendy's for encouraging obesity? I bet most people would get the cheese if they are paying for it, even if they would normally not. A recent article talked about how much cheese consumption in this country has increased and how it's contributing to obesity in our society (in Oklahoma, approximately 1 in 3 adults are obese)...with a corresponding rise in other health problems and diseases. But that's a whole other topic.

  4. Reminds me of a cabinet maker who told us he used to make 3 grades: good, better and best. He said they dropped the good because people liked the prices but wanted the better features. So now they don't offer the good product. Only the upgraded ones. Interesting. It would still be nice to have a choice.

  5. I think sometimes things are categorized in multiple ways in order to get you to order a middle one. I've heard it said that on menus at restaurants, they purposely put something expensive on most menus because we all select somewhere in the middle...