Saturday, May 21, 2011


I finally got around to readying Enchantment: The Art of Changing Hearts, Minds and Actions by Guy Kawasaki.
Enchantment: The Art of Changing Hearts, Minds, and Actions
It was an interesting book that focused on how we can influence or connect with others and enchant them to change.  I've written elsewhere about how hard change is and this book is a perfect recipe in how to manage change.  The books says we need skills to enchant others when we are facing hard problems, overcoming entrenched habits and defying the crowd and other situations.

Developing trust is another vital part of this and Guy provides an excellent list on how to cultivate trust:

  1. Always act with honesty. 
  2. Treat people who have wronged you with civility. 
  3. Fulfill your unkept promises from the past. 
  4. Help someone who can be of absolutely no use to you. 
  5. Suspend blame when something goes wrong and ask, “What can we learn?” 
  6. Hire people who are as smart as or smarter than you and give them opportunities for growth. 
  7. Don’t interrupt people; don’t dismiss their concerns offhand; don’t rush to give advice; don’t change the subject. Allow people their moment. 
  8. Do no harm in anything you undertake. 
  9. Don’t be too quick to shoot down others’ ideas. 
  10. Share your knowledge, expertise, and best practices with others.

This book is a quick read and I enjoyed it.

I sent the author a tweet and said I enjoyed it and he replied later that day.  That is enchanting too.

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